Sunday, 9 October 2011


"Who Run The World"
Location: Selfridges London
Date: Mon 19th Sept

As London Fashion Week warms up Mrs Jay-Z aka Baby Bump Beyonce Dropped her New House Of Dereon collection at the prestige department store Selfridges side by side her devoted mother Tina Knowles.

Almost looking like sisters the fabulous pair walk the runway in almost matching Black numbers. Tina sports a pair of Black skinny jeans with a skater style tunic and fitted leather blazer jacket. Simplistic but worn well on her very in shape physique. Giving a relaxed urban feel down played against her daughters all in one cheeky cleavage revealing sequence jumpsuit complete with black classic "Daffodil" Christian Louboutins.

The collection was a diverse mix of tribal African prints, vibrant and bold using slightly more voluptuous models to display her runway goodies. I really like the use of ethnicity in the design process, a reoccurring trend across the Fashion Week board so far. Definitely Spring Summer trend to be seen in high streets 2012.

Mixed with a healthy dose of contemporary silhouettes the collection was so different from previous pieces of the fashion house. Reminiscent of a continuation from Beyonce's current single "Who Run The World"

Hair and make up was very earthy too. Glowing radiant complexions against bold creative tribal inspired markings. The use of gold body art and bright sky blue lipstick was a prominent trademark of the runway show.

Loving the built up hair does and traditional head wraps bringing the Afro-centricity back into style. I wonder if Ms B will be going Au-Naturel and earthy over the next 9 months.

Getting some front row action was Mr "Wizzy Wow" Wretch 32 and "Chippy Chip" Chipmunk turning up to Oxford Streets Largest Department Store in there relaxed street boi attire.

Quirky singer Mr Hudson didn't want to miss out on some "House Of Dereon" goodies spotted sat next to at the Former S Club Seven's Rachel Stevenson. Looking interesting in his suede brown vintage suit buttoned across his black casual t'shirt like a cockney lad. Rachel going with casual approach...leather look last season leggings and lace tunic.

The Saturday's Vannessa White and Rochelle Wiseman looking a little miss matched in red polka dot pin up inspired dress and faded grey skinny jeans, loose fit blazer an nude lightweight cami. Not exactly A list fashion show attire. 

The lovely massively talented Alexandra Burke wouldn't miss her Diva Idols collection launch for the world! Wearing a little black dress with in trend lace arms am sure she will be sporting some "House of Dereon" favourites very soon.

Rate this Collection Launch "Styletastic" "Fashion Faux Pas" or "Indifferent" by ticking the boxes below...Stay Sxc xx

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